Privacy Policy

This Privacy Policy explains how Forma Homes (operated by Forma Builders LLC, “Forma Homes,” “we,” “us”) collects, uses, shares, and protects personal information when you visit formahomes.com or contact us, and the rights you have over your information. By using our website or submitting a form, you agree to this Policy.

Information we collect

Information you give us when you submit a contact form, request a consultation, or otherwise reach out:

• Identifiers — name, email address, phone number, and the neighborhood or address you provide.
• Project details — project type, budget range, timeline, and any message or details you include.
• Communication preferences — how you'd like us to contact you.

Information collected automatically when you use the site:

• Device and usage data — IP address, browser/device type, pages viewed, and referring URL.
• Cookies and similar technologies — used for site functionality, analytics, and advertising measurement (see Cookies & tracking below).
• Advertising identifiers — click identifiers such as gclid, wbraid, and gbraid, and campaign parameters (UTM), when you arrive from an ad.

How we use your information

• To respond to your inquiry, schedule a walkthrough, and provide our remodeling and construction services.
• To contact you about your project by email, phone, or text message (see SMS/Text terms below).
• To measure and improve our website, marketing, and advertising performance.
• To detect, prevent, and address fraud, abuse, and security issues.
• To comply with our legal obligations.

How we share your information

We do not sell your personal information for money. We share it with the service providers and partners who help us operate, only for the purposes above:

• Website hosting and database providers that run the site and store submissions.
• Email and text-messaging providers we use to notify our team and respond to you.
• Our customer-relationship-management (CRM) system, where leads are routed for follow-up.
• Analytics and advertising providers, including Google Analytics, Google Ads, and Google Tag Manager, to measure traffic and ad performance. When you arrive from or interact with our ads, certain information may be shared with these providers for advertising measurement — which California law treats as “sharing” for cross-context behavioral advertising.
• Where call tracking is enabled, a call-analytics provider that processes phone-call data.
• Legal and safety recipients when required by law or to protect rights and safety.

Cookies & tracking

We use essential cookies for the site to function, plus analytics and advertising cookies. By default, our consent settings deny advertising and ad-personalization storage until consent is given, and we honor browser-based opt-out signals such as the Global Privacy Control (GPC). You can also control cookies through your browser settings and opt out of Google advertising at adssettings.google.com and analytics at Google's opt-out page.

Your California privacy rights

If you are a California resident, you may have the following rights, subject to applicable law:

• Right to know and access the personal information we have collected about you.
• Right to delete your personal information.
• Right to correct inaccurate personal information.
• Right to opt out of the “sale” or “sharing” of your personal information.
• Right to limit the use of sensitive personal information.
• Right not to receive discriminatory treatment for exercising these rights.

To exercise a right, email hello@formahomes.com or call (424) 402-5384 with the subject “Privacy Request.” We will verify your request and respond as required by law. You may use an authorized agent to submit a request on your behalf.

Do Not Sell or Share My Personal Information

We do not sell your personal information for money. We may “share” personal information with advertising providers for cross-context behavioral advertising as described above. To opt out, you can: enable the Global Privacy Control (GPC) in your browser (which we honor), adjust the cookie/ad controls linked above, or email hello@formahomes.com with “Do Not Sell or Share” in the subject line.

SMS / text message terms

If you provide your phone number, you agree that Forma Homes may contact you by phone and text message about your project request and services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to texts is not a condition of purchasing any goods or services. Carriers are not liable for delayed or undelivered messages.

Email communications

We may email you in response to your inquiry and, where permitted, about our services. You can opt out of marketing emails at any time using the unsubscribe link or by emailing hello@formahomes.com.

Data retention

We keep personal information for as long as needed to respond to your inquiry, provide services, and meet our legal, accounting, and business requirements, then delete or de-identify it.

Data security

We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our website is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will delete it.

Changes to this Policy

We may update this Policy from time to time. We will post the updated version here with a new “Last updated” date.

Contact us

Forma Homes (Forma Builders LLC)
Email: hello@formahomes.com
Phone: (424) 402-5384
Los Angeles, California

This page describes our current practices and is provided for transparency. It is not legal advice. For questions about your rights, contact us using the details above. Contact us.